We lead the growth of fashion in Catalonia, promoting competitive companies that generate a positive social and environmental impact.

We are a non‑profit organization that brings together companies and stakeholders from the textile‑fashion value chain, fostering cooperation, knowledge, and collective innovation.

150

ASSOCIATED COMPANIES

3.600M€

AGGREGATED BUSINESS VOLUME

15.000

PROFESSIONALS

Our areas of work to boost the sector

Industry news

The latest news and updates from MODACC

Clara N Solé

The definitive guide to applying artificial intelligence in the fashion value chain

31 March 2026


Artificial intelligence (AI) has stopped being a promise to become a real vector of transformation in the fashion industry. In this new scenario, the question is no longer whether to adopt it, but to identify in which areas it can generate a greater impact in terms of business, operational efficiency and strategic positioning.

Discover the projects, events and initiatives we have carried out to boost the textile-fashion sector in Catalonia over the past year.

Fashion is shifting from a sector with little environmental regulation to one subject to high regulation.

Artificial intelligence needs to be applied with human intelligence.

The European Union recognizes creativity and design as strategic pillars of competitiveness and innovation, essential for sustainable economic development and a distinctive European identity.

Accessing international markets enables Catalan fashion to generate business opportunities, increase export volume, and strengthen its reputation as an innovative and competitive sector on a global scale.

The most powerful sustainability is achieved through high‑quality, durable garments that create an emotional bond with their users.

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