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CRE@CTIVE: Innovation for bringing creativity to activate Traditional Sectors in MED area

Dec. 14, 2020

The project aims to promote CREATIVITY as a key aspect to increase the economic opportunities of SMEs in traditional sectors (textile, footwear and leather) by creating links between these sectors and creative industries (crafts, design, culture, etc..). As a result, creative innovation will update the products of textile, hunting and leather companies and improve their positioning, making them more competitive in global markets.

Project title: Innovation for bringing creativity to activate Traditional Sectors in MED area

Acronym: CRE@CTIVE

Consortium:

AITEX – ASOCIACIÓN DE INVESTIGACIÓN DE LA INDUSTRIA TEXTIL (ES) – Project Leader.  

ARCA Consortium (IT) 

Municipality of Prato (IT) 

Monastir El Fejja Competitiveness Pole (TU) 

Leaders Organization (PA) 

Higher Council for Innovation and Excellence (PA) 

Confederation of Egyptian European Business Associations (EG) 

Catalan Fashion Cluster (ES) 

Valencian Institute of Business Competitiveness (ES) 

The Higher Council for Science and Technology/ International Cooperation Department (JO) 

Federation of Egyptian Chambers of Commerce - Alexandria Chamber (EG)

 

Project description

The project aims to promote CREATIVITY as a key aspect to increase the economic opportunities of SMEs in traditional sectors (textile, footwear and leather) by creating links between these sectors and creative industries (crafts, design, culture, etc..). As a result, creative innovation will update the products of textile, hunting and leather companies and improve their positioning, making them more competitive in global markets.

Expected results

  • Participation of 48 companies in cross-border commercial events
  • Creation of 6 business models that will favor new and innovative ideas, business models and services
  • Creation of 16 new commercial solutions
  • Development of 1 governance model to strengthen traditional sectors and provide innovative business support to companies and start-up to better compete in markets
  • Organization of 6 cooperation exchange seminars for officials, public authorities and economic agents
  • Creation of 6 regional observatories constituted as an open, cooperative and dialogue initiative to improve and establish policies and programs for financing innovation

 

Budget: 3.2 M€ (financed by UE through ENI CBC MED program at 90% - 2,9M€) 

Duration: 30 months 

Expedient: B_A.1.2_0022 -CRE@CTIVE

“This document has been prepared with the financial assistance of the European Union within the framework of the ENI CBC Program. The content of this document is the sole responsibility and under no circumstances can it be considered to reflect the position of the European Union or the management structures of the Program.”