Modacc has conducted a webinar dedicated to exploring emerging opportunities in Kazakhstan within the international fashion industry. The event, which took place on December 5, 2023, at 10:00 AM in digital format, attracted the attention of an audience interested in understanding the dynamics of this rapidly growing market.
The introduction highlighted Kazakhstan's relevant position in the global fashion industry, with a business landscape that is growing and expanding. The country not only reflects international fashion trends but also celebrates its own cultural roots, creating a unique and attractive atmosphere for industry professionals.
Elena Palaguina, a consultant from the Acció Foreign Trade and Investment Office in Kazakhstan, provided an in-depth view of the Kazakh market, sharing important data on imports, exports, local brands, and other relevant aspects. Participants received guidance on market access channels, relevant trade fairs, and key considerations when doing business in Kazakhstan.
Additionally, MODACC's initiatives were highlighted, including its prospecting mission, emphasizing ongoing support for fashion professionals looking to explore or expand their activities in Kazakhstan. The session concluded with active participant engagement, offering them the opportunity to ask questions and receive personalized answers.
With this webinar, MODACC reinforces its commitment to the fashion community, providing valuable information and fostering international business opportunities.
You can view the webinar at the following link.
Presentació - Webinar: Explorant el sector de la moda a Kazakhstan -
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26 April 2024
Les noves realitats geopolítiques, la manca d'una indústria tèxtil local desenvolupada i l'alt volum d'importacions del sector de la moda al Kazakhstan fan d'aquest país de l’Àsia Central una oportunitat destacada per a l'expansió de les marques catalanes de moda. En aquest context, ACCIÓ i el Clúster Català de la Moda MODACC han coordinat una missió empresarial al Kazakhstan, concretament a la ciutat d'Almaty, la principal metròpoli cultural i creativa del país.
El principal objectiu de la missió comercial ha estat facilitar el contacte entre les marques catalanes participants amb distribuïdors i compradors de cadenes de moda d’aquest país on la població jove, molt interessada per la moda, segueix les tendències internacionals i valora positivament les marques de moda europees. En aquest context, les empreses participants – Bóboli, Escorpion, Lola Casademunt, Massana, Punto Blanco, Sita Murt, Yerse i Avet – han tingut l'oportunitat de celebrar una trentena de reunions amb distribuïdors i compradors de cadenes de botigues de moda del país. A més, les marques catalanes han realitzat un retail tour pels principals centres comercials de la ciutat d’Almaty – Sacks fith Avenue, Esentai Mall, Mega Centre, Luxus o Dostyk Plaza – que els ha permès conèixer l’oferta local per tal d’identificar oportunitats concretes per a la internacionalització de les marques catalanes de moda.
13 December 2023
Fashion consumers are no longer grouped by gender or purchasing power, but by communities, much more transversal, with shared values and lifestyles. The new form of segmentation and interactive brand experiences have been some of the learnings of the Fashion Trend Tour Seoul project, the business mission organized by the Generalitat de Catalunya, through the Consorci de Comerç, Artesania i Moda de Catalunya (CCAM) and the Catalan Fashion Cluster MODACC.
4 October 2023
El Clúster de Català de Moda vol obrir la porta a conèixer el mercat coreà als participants d´aquesta missió