Seven brands associated with MODACC bet on artificial intelligence and start a project with Neural Fashion AI

The Catalan Fashion Cluster (Modacc) is committed to digital transformation and promotes innovation in Catalan fashion through its collaboration with the company Raona, developers of Neural Fashion AI, the first platform designed for the fashion industry that uses intelligence artificial to help brands and different players in the sector to generate visual content designed for their marketing strategies, such as developing collection launch campaigns or complementing their content for social networks on an ongoing basis.

The artificial intelligence platform and Modacc have designed a specific plan with exclusive benefits for the brands associated with the cluster that includes training sessions to share learnings, individual sessions to focus on the projects of each brand, among others.

Happy Punt, Bohodot, Sita Murt, Boboli, Simorra, The Animals Observatory and Escorpion are the Catalan brands participating in this project that will allow them to include artificial intelligence in their campaigns to stay at the forefront, improve their creation processes, reduce times and optimize the results of your campaigns in a fast and sustainable way. Furthermore, it will allow them to present their products in very innovative contexts where it would be very difficult, if not impossible, to carry out photographic or filming sessions.

Neural Fashion AI: creation without limits
The Catalan company Raona has developed Neural Fashion AI, a platform that combines all the capabilities of artificial intelligence (AI) so that brands can create their campaigns from images of clothing items taken with a mobile phone. From real images of a garment, or a person wearing it, the platform generates multiple creative images that follow the brand's communication line. Thanks to these AI systems, brands can create campaigns with real characters, imaginary characters, fantastic environments, etc., without leaving the office and in a matter of minutes.

Neural Fashion AI is a promising tool that has the potential to transform the fashion sector by democratizing access to creativity and technology, and enabling small and large brands to create high-quality content more efficiently and sustainably.